http://katwhitfield.design/work daily 1.0 2023-09-14 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1485543347684-29YZ8WZBTMKC9WD22T4A/DietBuilder+Mockups.png Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1485543416351-EBSW7VRV30K2OYNWSWDX/Empact_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1553272863413-0YB4X6Q6R2XZB49WC3AN/BackgroundOnly.jpg Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1598894045087-WDFMIRST5EZSYOBEJRF4/Cover.jpg Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1598900086899-A4EMRYQP8387F75WPB00/CC_5.jpg Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1598974809677-QVY72E7ST39HY368LNVN/Cover.jpg Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1599058172720-1B3AUQTHGZ2STQWLMIUB/Planets_15fps_white.gif Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1693495792187-KOYD6Z0BPD8YJLZB12YO/DStoBrightly-v2.png Work https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1694720386974-KK58W7QF6LLENN6GRCAQ/508A3028.jpg Work http://katwhitfield.design/blog daily 0.75 2017-11-04 http://katwhitfield.design/blog/2017/5/30/tsm-logo monthly 0.5 2019-03-23 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496257371015-Y1DPWGIH7VMZF0CS7PCI/tempp.jpg Blog - Dear TSM, What is Your Logo? - No "Plastic Knife" https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496257382131-ZPJVZZ44TD4109YICHB4/tempp3.jpg Blog - Dear TSM, What is Your Logo? - Thin Middle Line Thin Middle Line https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496257371183-0EJ9UA14DIIBF6UZ1BKE/tempp2.jpg Blog - Dear TSM, What is Your Logo? - Thin MIddle Line https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496333225567-Y3AT679EELHIG7S1HUU3/tempp5.png Blog - Dear TSM, What is Your Logo? - Thick Middle Line https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496270745176-0GVQVWBOSR1LABMIXNT5/image-asset.jpeg Blog - Dear TSM, What is Your Logo? The left and middle logos have uneven lines and what looks like a plastic knife in the white space between the 2nd and 3rd lines of the "M." The rightmost lacks this. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496273831316-POWLHJT19PFW43WXRR4H/image-asset.jpeg Blog - Dear TSM, What is Your Logo? https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1496260216528-P5GKW1T8FSAB62KW33ES/image-asset.jpeg Blog - Dear TSM, What is Your Logo? Even on their Facebook Page! (profile pic - Thin Middle Line / Timeline - No Plastic Knife) http://katwhitfield.design/blog/2017/6/23/logos-branding-pro-e-sports-vs-traditional-sports monthly 0.5 2019-03-23 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498321778014-KYMVONKPSC91CMCKS5R9/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498324256841-OIMOLJDK2P3YZRDRIYE9/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports I'm just including this logo for MVP (used until 2012!) to show that things are getting markedly better for design in the e-sports world! https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498269183294-G06ZU9JB2AAPPB7VZEYR/zzKecF_6.jpg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports Hey what's up, I'm TimTheTatMan and I make something like $35,000 a month playing video games and being funny. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1500651703731-ZEDRWOMAD0JSVTX3HEL9/image-asset.jpeg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498326146261-J9IW9NY68VUQ5WOCPLP1/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports This logo is next on my redesign list. It has a lot of potential, and is an example of integrating shield imagery in a way that makes sense. But the typeface and odd shaping of the horse's mane deserve some attention. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498326426376-NAHV5L228PHKOU07ZZHG/image-asset.jpeg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports EDward Gaming - a pro team which has won over 2 million in prize money since 2014 - has a complicated and kind of uninspired logo. (A gym I used to work for had one very similar, actually!) It doesn't convey much of anything about the team. It could make a cool video intro animation though. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498269087621-SIU0CHNZ79X8RTKCYN3D/image-asset.jpeg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports Hey I'm Faker AKA Lee Sang-hyeok AKA The Best League of Legends Player in the world. I'm rumored to make a 2.5 million dollar salary just to play a video game. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1500651874312-BX2F3N6Z6KRDDIICQNXU/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498324214215-SZVUM8T058X4KCZ1XLW0/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports Dignitas was formed in 2003 and has teams across a handful of games like League of Legends and Heroes of the Storm. While this primary logo could likely find a better typeface (and fix the spacing!!), the main issue is an overly-complex icon. Gradients and some 3D imagery make this tough to translate onto flatter mediums. This gets you..... https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498324072423-YFE3XJ30BEW56AH8JNFM/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports What does EDG do when they need their logo in plain Black & White, or to put it on any medium that can't properly display the 3D elements of their primary logo? Throw a circle around it and skew the text! https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498333952839-TJQPZG1MVQIVFK76CR5G/f3818c227ec83eaaa03072f3b43e1b06.jpg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports - MLB Logo Evolutions https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498333948985-QJD9QAAYK6U5QAWDITZO/6b3847da0b0bac151de2fc53accd773d.jpg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports - Premier League Soccer Logos https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498333948875-M5NFU54P3ARMPH6L7TZR/55c63b942f3022d12e08744430c9ccc6.jpg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports - MLS Logos https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498333952429-GF2D9M4V2YD08OSV08J3/a73cf682f65bb2663f78f825b1e1dec7.jpg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports - NFL Logo Evolutions https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498325844422-IGDB63KDG4NWGRBQMTDN/image-asset.jpeg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports This icon. Which wouldn't be too bad, honestly, but because the left eye can't carry over its layering to a flat surface, it just looks off! A quick redesign could fix this, and I might pursue that in a future blog post. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498267200095-Z19GHRJQF7Q4NQXQZ9I1/image-asset.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498326327195-U8302DJAJ9YFPX1SVK4A/MVPlogo.png Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports Team MVP's logo isn't bad (especially compared to their old logo on the right), but I would have loved to do an actual discovery session with the team and figure out of the shield imagery was a good fit. I feel that a complete redesign would have been appropriate for this team. In any case, the arrangement of this logo (triple strokes around the shield / lettering, the shield not really contributing anything to the logo) could be much better. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1498321815230-OWCIL31HB35UPSJQVKMH/image-asset.jpeg Blog - Logos & Branding: Pro E-Sports vs. Traditional Sports The stage for Starcraft World Finals (2014). They go all out you could say. http://katwhitfield.design/blog/2017/11/4/design-principles-for-lifestyle-brands monthly 0.5 2019-03-23 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509916084658-YRNYZYDE5SP0XW34AU1S/LifestyleDesignPrinciples_Typography.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1510000919514-D5WMCRNBPMH1XDV8QU6A/LifestyleDesignPrinciples_Colors3a.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1510000919831-PFMJ1NNQH76PYXE0KSVV/LifestyleDesignPrinciples_Colors3b.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1510000919993-ZQG2Z7L8F84MNUBUG07N/LifestyleDesignPrinciples_Colors3c.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509919342572-O81D0EO373KR6BNTVXB5/LifestyleDesignPrinciples_Colors2.jpg Blog - Design Principles for Lifestyle Brands "Fairy Lights" are basically very blurred and non-uniform dots imitating the popular decorating trend. https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509975325174-Y69WBRL00H6KLF6QY6KG/LifestyleDesignPrinciples_Imagery.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509975322321-4VDD34ZVZIFPWJ90LBHB/LifestyleDesignPrinciples_Imagery2.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509918249869-JGU6U0Q8TZVDO3TFDVW9/LifestyleDesignPrinciples_Colors.jpg Blog - Design Principles for Lifestyle Brands Sometimes the bold pink is a bold purple or teal https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509916125457-Q28CGKIW27PB05G8FP6V/LifestyleDesignPrinciples_Typography2.jpg Blog - Design Principles for Lifestyle Brands https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1509916151549-U2BT4NE7F3U03MXLXXRN/LifestyleDesignPrinciples_Typography3.jpg Blog - Design Principles for Lifestyle Brands http://katwhitfield.design/blog/category/Gaming+Industry monthly 0.5 http://katwhitfield.design/blog/category/Logo+Design monthly 0.5 http://katwhitfield.design/about daily 0.75 2020-08-31 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1553712434512-LPK7CZ96M2CQZ5Q0M4YG/CC_4.jpg About http://katwhitfield.design/contact daily 0.75 2020-08-25 http://katwhitfield.design/products daily 0.75 2017-08-03 http://katwhitfield.design/products/free-fitness-icons monthly 0.5 2017-07-07 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437359333-P3WF9R6MF75EPWWVDWAH/FitnessIcons_PromoPic2.jpg Products - Fitness Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437359616-G425VO1VHXY3VOO5PJPE/FitnessIcons_PromoPic3.jpg Products - Fitness Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437360155-MN6K7G0LS8I0ERWJHKZW/FitnessIcons_PromoPic4.jpg Products - Fitness Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499376415271-OW7H0N0G1JNLXFADQCCS/image-asset.jpeg Products - Fitness Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437703991-WWJBV6U4AVKJO9XAO7T3/image-asset.jpeg Products - Fitness Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437141291-DD2TACVH948TGDS8DI2N/Artboard+2.jpg Products - Fitness Icons http://katwhitfield.design/products/fitness-icons monthly 0.5 2017-07-07 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437878663-QIR3SEG6RWJ4S61452MR/image-asset.jpeg Products - Nutrition Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437415925-9AEGV4V4JBIVUNM6HBFR/Artboard+24.jpg Products - Nutrition Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437417105-HILESBZDK1OGEHEVDZOR/Artboard+54.jpg Products - Nutrition Icons https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1499437192001-CAH2N704W96B9Y9KIQM7/Artboard+1.jpg Products - Nutrition Icons http://katwhitfield.design/products/summertime-ice-cream monthly 0.5 2017-08-03 https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1501775085474-K7Q6Z58OD1RYDV8Y6PL5/image-asset.jpeg Products - Summertime Ice Cream https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1501774924202-JGFZLRJYX32VDHQOX5A2/image-asset.jpeg Products - Summertime Ice Cream https://images.squarespace-cdn.com/content/v1/56a824d31a52039cce8e147e/1501774785991-L4Q4UDJICL9EK5BX8KGL/WebsiteThumbnail.jpg Products - Summertime Ice Cream