After several years of Brightly (formerly Dude Solutions) having to have their popular client conference virtually (including a last-second decision to switch to virtual in 2022), we were excited to finally get employees and clients together in person to celebrate Illuminate 2023.
Following a complete company rebrand and an exciting acquisition, all of the signage and promotional materials had to be made from scratch.
As a one-man design team, I worked with our events coordinator, email coordinators, PR and social media manager, our printer, and several others to get everything from window clings to Convince-Your-Boss templates ready to go on the tail-end of learning and promoting our complete rebrand from Dude Solutions to Brightly Software. A summary of some assets created for Illuminate included:
Signage
Everything from giant front window clings to Podium signs and wifi posters, I created it all in new Illuminate branding and messaging guidelines. As well, I coordinated with our printer to ensure everything came out correctly in and correct quantities.
Merchandise
What’s a conference without swag? We showered our clients with T-shirts, tote bags, notebooks, pins, socks, lanyards, water bottles and more. In addition to the fact this conference was primarily meant to celebrate existing clients, we also wanted to spread some merchandise to them of the new brand that was only a year old at the time of the conference. To that end, we included a fun swag machine that dispensed miscellaneous Brightly merchandise to clients in exchange for taking a brief survey. It was a big hit!
Promotions
This section could be long enough to be a novel. I can’t count how many social media promotions, emails, and separate campaigns materials for partners and sponsors created for the conference. Below is a very small sampling:
Drone Show
To be honest, all I did for this was provide the drone company icons and logos - they did all the rest. But it was cool so I wanted to include it!
